Promotional and Community Event Grant Application

Promotional and Community Event Grant Application

McKinney Community Development Corporation FY 2026
MCDC Mission

Staying true to voter intent, we work proactively, in partnership with others, to promote and fund community, cultural, and economic development projects that maintain and enhance the quality of life in McKinney.
Important Information
- Please read the McKinney Community Development Corporation Grant Guidelines before completing this application.
- The Grant Guidelines are available at McKinneyCDC.org or by emailing Info@McKinneyCDC.org.
- If you are interested in a preliminary review of your grant request or event idea, please complete and submit the online Letter of Inquiry.
- Applications must be submitted via online form and must be submitted no later than 5 p.m. on the deadline date.
All applicants must submit a complete application with the following attachments and required information as detailed throughout the application to ensure Board consideration for funding.
- Detailed event description
  - Comprehensive narrative that includes event mission, goals, planning and execution timeline;
  - Planned activities pre-event and during event;
  - History of past or similar events;
  - Event budget (fundraising goals, projected revenue, funding sources);
  - Ticket price(s). (At least one category of ticket must be $35 or under.)
  - Safety/security plan, parking/traffic management plan, weather contingency, event staffing plan.
- Target audience – Please include data from previous events if available.
  - Attendance projections (include how your calculations were made);
  - Target audience including demographics (families, young adults, seniors, all ages, ethnicity) as well as diversity of interests (arts, culture, recreation, sports, shopping, etc.);
  - Geographic reach (goal for attendees from outside of McKinney, estimated travel distance).
- Community and economic impact
  - Describe how your event will showcase McKinney for tourism and economic development for residents and visitors (shopping and dining in McKinney, hotel stays, participation in other McKinney activities).
- Marketing and promotional plan
  - Detailed and itemized plan and promotional budget - include strategies and channels (print ads, press releases, digital ads, social media, radio, posters, flyers, yard signs, articles, etc.);
  - Social media followship and website data if available.
- Financial viability of organization (Please provide the following documentation)
  - Verification of organization’s status (IRS letter of determination, W9);
  - Most recent two years of financial statements including organization’s budget and profit/loss statements (audited preferred or written explanation if audit not available);
Promotional and Community Event Grant Calendar

To ensure timely and effective use of promotional grant funds, we recommend event(s) are scheduled to occur at least 4-6 months after the award notification date(s).

Cycle I
- Application Deadline: Nov. 28, 2025
- Presentation to MCDC Board: Dec. 18, 2025
- Board Vote and Award Notification: Jan. 22, 2026
Cycle II
- Application Deadline: May 30, 2026
- Presentation to MCDC Board: June 25, 2026
- Board Vote and Award Notification: July 23, 2026
- Organization Name
- CEO / Executive Director
- Federal Tax I.D.
- Incorporation Date
  
  MonthDayYear
  Date
- Mailing Address
  
  Street Address
  
  Street Address Line 2
  
  CityState / Province
  
  Postal / Zip Code
- Phone Number
  Please enter a valid phone number.Format: (000) 000-0000.
- Email
  example@example.com
- Website
- Social Media
  
  Facebook
  
  Instagram
  
  Twitter / X
  
  LinkedIn
- Please provide a detailed narrative about your organization including year established, mission, goals, scope of services, staff, successes, contribution to community, etc.
- Nonprofit 501(c)3 (Attach copy of IRS Determination Letter)Governmental EntityFor-Profit CorporationOther
- IRS Determination Letter for 501(c)3
  
  Cancelof
- Noteworthy recognitions or awards in the last two years.
- YesNo
- Representative Completing Application
  
  NameTitle
- Mailing Address
  
  Street Address
  
  Street Address Line 2
  
  CityState / Province
  
  Postal / Zip Code
- Phone Number
  Please enter a valid phone number.Format: (000) 000-0000.
- Email
  example@example.com
- YesNo
- Contact for Communications Between MCDC and Organization
  
  NameTitle
- Address
  
  Street Address
  
  Street Address Line 2
  
  CityState / Province
  
  Postal / Zip Code
- Phone Number
  Please enter a valid phone number.Format: (000) 000-0000.
- Email
  example@example.com
- Total Amount Requested*
- YesNo
- Matching Funds Available
- YesNo
- Provide name of City of McKinney entity funding source and amount.
- YesNo
- Provide name of organization / foundation funding source and amount.
- If applicable, please indicate the name of the events, year(s) and amount(s) of MCDC funding received in the past five years.
- Board of Directors
  May also be included as an attachment.
- Board of Directors Attachment
  
  Cancelof
- Leadership Staff
  May also be included as an attachment.
- Leadership Staff Attachment
  
  Cancelof
- Information about the promotional / community event for which you are seeking funding.
- Date(s) of Event*
  If multiple events, please list all.
- Location(s)*
- YesNo
- Ticket Prices*
  List all categories / levels. At least one category of tickets must be $35 or under.
- YesNo
- If not, what is the history for the event (beginning in what year and how often is it held)?
- How does event showcase McKinney for tourism and/or business development?*
- YesNo
- If yes, what organization(s) are supported?
- What percentage of revenue will be donated (indicate gross or net)?*
- Expected total attendance and how calculations were made.*
- Expected percentage of attendees coming from outside of McKinney.*
- Total attendance from previous event(s) (if applicable)
- percentage of attendees from McKinney at the previous event.
- percentage of attendees from outside of McKinney at the previous event.
- Total attendance from previous event(s) (if applicable)
- Percentage of attendees from outside of McKinney at previous event(s) (if applicable)
- Geographic Reach (estimated travel distance)
- Describe the TARGET AUDIENCE to include:
  - Demographics (i.e. families, young adults, seniors, all ages, ethnic diversity)
  - Diversity of interests (i.e. arts, culture, recreation, sports, shopping, etc.)
- FINANCIAL GOALS FOR EVENT OF PROMOTIONAL / COMMUNITY EVENT
- Gross Revenue*
- Projected Expenses*
- Net Revenue*
- Please provide funding sources and dollar amounts associated with each of the following.
- Sponsorship Revenue*
- Registration Fees*
- Donations*
- Other (raffle, auction, etc.)*
- Net Revenue*
- Metrics to evaluate success of event. Outline the metrics that will be used to evaluate success of the proposed event (attendance, reach from across targeted audiences, funds raised, tickets sold, etc). If funding is awarded, a final report will be required summarizing success in achieving objectives outlined for the event.
- Provide a comprehensive narrative that includes:
  - Mission, goals, planning and execution timeline
  - Planned activities (pre-event and during event)
  - History of past or similar events
  - Safety/security plan, parking/traffic management plan, weather contingency, event staffing plan
- Describe how your event will showcase McKinney for tourism and economic development for residents and visitors (shopping and dining in McKinney, hotel stays, participation in other McKinney activities, etc.)
- Provide a detailed and itemized promotional plan and budget for the event(s).
- Provide a detailed and itemized promotional plan and budget for the event(s). Plan should include promotional channels (print ads including publication names, social media, radio, posters, flyers, yard signs, etc.)*
- Event Marketing Plan and Budget Attachment
  
  Cancelof
- Total Promotional Budget*
- Does your marketing plan include components specifically designed to promote your event(s) within the ethnically diverse communities that call McKinney home? Please share details.*
- What percentage of the total marketing budget does the grant represent?*
- Attendance from previous event(s), if applicable
  Please indicate 1) Total attendance and 2) Non-McKinney residents.
- Marketing lessons learned from past events (if applicable).
  what worked and what did not etc.
- If applicable, please include examples of past marketing efforts (screen shots of ads, posters, social posts, radio text, etc.)*
- Additional details related to marketing efforts.
- Metrics to evaluate success of marketing/promotional plan: Outline the metrics that will be used to evaluate overall success of the executed promotional plan. If funding is awarded, this should be included in the final report. (success in reaching new audiences, social media data, website analytics, etc).*
- Budget
  
  Attach a detailed budget specific to the proposed Promotional / Community Event.
  Cancelof
- What percentage of Project / Promotional / Community Event funding will be provided by the applicant? *
- YesNo
- Sponsorship Revenue
- Registration Fees
- Donations
- Other (raffle, auction, etc.)
- Net Revenue
- Metrics to Evaluate Success: Outline the metrics that will be used to evaluate success of the proposed Promotional / Community Event. If funding is awarded, a final report will be required summarizing success in achieving objectives outlined for the event.
- Please provide:
  - Verification of organization’s status (IRS letter of determination, W9, etc.)
  - Most recent two years of financial statement including organization’s budget and profit/loss statement (Audited is preferred or written explanation if audit not available.)
- Budget*
  
  Cancelof
- Financial Statements*
  
  Cancelof
- IRS Determination Letter (if applicable)
  
  Cancelof
- W9*
  
  Cancelof
- All Applicants must submit a complete application with the following attachments and required information as detailed throughout the application to ensure the Board consideration for funding
- Procedure*
- Organization and Financial Information*
- Event Description*
- Community & Economic Impact*
- Marketing & Promotional Plan*
- Completed applications that are eligible for consideration by MCDC will be presented to the board according to the schedule outlined on this application. Presentations will be limited to five (5) minutes, followed by time for questions from the Board. Please be prepared to provide the information outlined below in your presentation:
  - Summary of organization and goals.
  - Summary of event(s) to include dates, location, ticket prices, target audience, estimated attendance from within and outside of McKinney (and past attendance if applicable), event and pre-event activities, how event supports your organization’s mission, non-profit beneficiary if applicable,
  - Event logistics including timeline, safety/security, parking/traffic management
  - How your event showcase McKinney for tourism and economic development
  - Specific marketing plans for event(s) including promotional channels and budget for each.
  - Past promotional success and lessons learned (if applicable).
  - Percentage of total marketing budget that this grant application represents.
- - The Promotional/Community Event for which financial assistance is sought will be administered by or under the supervision of the applying organization.
  - All funds awarded will be used exclusively for advertising, marketing and promotion of the Promotional/Community event described in this application.
  - Recognition to MCDC:
    
    MCDC will be recognized in all marketing, advertising, outreach and public relations as a funder of the Promotional/Community Event. A logo will be provided by MCDC for inclusion on all advertising, marketing and promotional materials. Specifics for audio messaging will be agreed upon by applicant and MCDC and included in an executed performance agreement.
    
    Grant recipients are encouraged to use graphics and text from the MCDC Grantee Toolkit (to be provided to all grant recipients) for posts/ads to help share how MCDC partners with your organization.
  - The Organization officials who have signed the application are authorized by the organization to submit the application;
  - Applicant will comply with the MCDC Grant Guidelines in executing the Promotional/Community Event for which funds were received.
  - Applicant gives permission for the use of Board presentation images and other published event images on MCDC and City of McKinney website and social media content and print/digital publications.
  - Applicant will provide a final report of the Promotional/Community Event(s) no later than 30 days following the completion of the Promotional/ Community Event(s). Applicant may choose to use the online form for Final Report or email Final Report to info@mckinneycdc.org. If emailed, Final Report may be in any format. All Final Reports should include:
    
    narrative report on the event(s),
    
    goals and objectives achieved based on performance metrics outlined in the application,
    
    financial data (budget vs. actual expenses and revenues along with explanation for variances,
    
    amount donated to charity (if applicable),
    
    samples of marketing efforts (images of printed materials and ads, screenshots of website and online promotions),
    
    statement/examples demonstrating how grant recipient promoted MCDC as a partner, and
    
    photos and/or video of the event(s).
  - Grant funding is provided on a reimbursement basis subsequent to submission of a reimbursement request, with copies of invoices and paid receipts for qualified expenses. Up to 20% of the grant awarded may be withheld until the final report on the Promotional/Community Event is provided to MCDC.
  - Funds granted must be used within one year of the date the grant is approved by the MCDC board.
- Applicant Electronic Signature
- Selecting this option indicates your agreement with the above statement.
- Chief Executive Officer*
  
  Clear
- Date*
  
  MonthDayYear
  Date
- Representative Completing Application*
  
  Clear
- Date*
  
  MonthDayYear
  Date
- Notes
  - Incomplete applications or those received after the deadline will not be considered.
  - A final report must be provided to MCDC within 30 days of the event / completion of the Promotional / Community Event.
  - Final payment of funding awarded will be made upon receipt of final report.
  - Please use the Final Report to report your results. A PDF version is also available.
- Should be Empty:

Promotional and Community Event Grant Application

MCDC Mission

Important Information

Promotional and Community Event Grant Calendar

Cycle I

Cycle II

Total attendance from previous event(s) (if applicable)

FINANCIAL GOALS FOR EVENT OF PROMOTIONAL / COMMUNITY EVENT

Applicant Electronic Signature

Notes